About Us

Joey Vogel is the visionary founder and creative director behind Lootie Patootie, a vibrant, family-run candy & loot company known for its whimsical aesthetic and joy-filled confections. With a boundless imagination and a deep love for design, Joey has carved out a unique space in the candy world—one where fun, flavour, and artistry collide.

Before launching Lootie Patootie, Joey made her mark as the creative director of Kandy Krazed, where she brought playful innovation to the forefront of candy branding and experiences. Her eye for detail and passion for storytelling helped define the company’s distinctive look and feel.

But Joey's creative journey began long before sweets took center stage. She spent over a decade running her own successful interior design firm, where she specialized in crafting high-end, personalized spaces for her clients. Her love for textures, colour palettes, and aesthetics also led her to launch a luxury bedding line, merging comfort and sophistication with her signature flair.

Today, Joey channels all of that experience into Lootie Patootie, infusing every candy creation with heart, humour, and design magic. At its core, the company is a family affair—run with love, fuelled by creativity, and guided by Joey’s unstoppable vision.

When she's not working, Joey, spends time with family, including her mini aussie, Freddie. She is also an avid Nike collector, enjoying Air Jordan's and Dunks with a good backstory.